Pragmatic play focuses on providing its players with quality games that offer innovative features and the potential for big payouts. They have a range of slot machines and jackpot titles, as well as table games, scratch cards, video poker, and more. Their games are available on a variety of mobile devices and can be played through web browsers, making it easy for players to access them from anywhere.
In addition to its mobile-first strategy, pragmatic play also has a strong presence in social gaming and live dealer tables. Their Game Shows products are designed to create a fun and immersive environment for players, offering them the chance to interact with real people in a casino-style setting. These games also allow players to win prizes and cash, with some shows even featuring celebrity guests!
The company also has a proprietary bonus platform that offers advanced marketing and gamification features to operators. This enables them to increase player engagement and retention while boosting revenue. It also helps players unlock special free spins rounds and prize multipliers. This system, called Enhance, is compatible with all the company’s games.
Pragmatic Play’s games are developed in HTML5 technology and are fully responsive across all platforms. This allows them to be played on all types of Windows, Apple, and Android devices. The company’s software is also designed to support landscape and portrait modes, ensuring that players will be able to customize their experience according to their preferred gameplay style.
Many of Pragmatic Play’s games feature the company’s unique Megaways mechanics. These are designed to maximize player engagement by allowing them to earn multiple rewards on the same spin. These include extra wilds, expanding symbols, and other features that can greatly improve the player’s chances of winning. In addition, the company’s ad campaigns often feature popular online influencers to help drive traffic to their games.
In 2019, the company began launching live dealer and bingo products, offering an authentic gaming session that mimics a real-world brick-and-mortar casino experience. The company’s live games are streamed in high definition from Bucharest, with each game having a dedicated studio and an experienced host.
The company also conducts regular tests on its games to ensure that they are fair. It collaborates with numerous governing bodies and testing institutions to verify the integrity of its products. These governing bodies examine the products for their random number generators, assessing their overall fairness and reliability.
Despite its many successes, the company faced controversy in 2021 when it promoted one of its new games through a sponsored post by controversial YouTuber Roshtein. The promotion drew criticism from players who felt the company was using him to generate fake advertising revenue for its games. However, it later apologized for the post and admitted that it had been “misleading.” The scandal prompted the Paradise Papers leak, revealing that Yair Hamami, a former TopGame executive and associate of Barzilay, is a shareholder in Pragmatic Play.